VIDEO: How InnoGames built a bigger female audience

VIDEO: How InnoGames built a bigger female audience

InnoGames has conducted an in-depth player survey on its most recent title – city-building MMO Elvenar – and the results might be surprising.

Not only do women make up close to half the title’s playerbase, they are also spending 30 per cent more often than men, according to the studio

The flood of female players to Elvenar alone is significant given that the rest of InnoGames’ titles are both targeted at and mostly played by men.

Spending habits are also different: while male players tend to invest in map expansions, women prefer to put their money into research. The survey also reveals that Elvenar has the oldest playerbase of InnoGames’ portfolio, with 70 per cent being over 35 years old.

The company believes this partly explains the game’s successful monetisation rates, finding that the older the player is, the higher the ARPPU (average revenue per paying user).

In the video below, Elvenar produce manager Ulrike Kunkel discusses how the firm attracted more women to its newest game.

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