Disney Reports Historic Earnings Thanks to Star Wars

Disney reported $2.9 billion USD in earnings for the quarter, a figure driven by the success of its Star Wars brand.

According to Disney’s earnings release, the $2.9 billion figure represents the company’s most profitable earnings quarter in its history.

Box office receipts for The Force Awakens were only one part of the Star Wars-related earnings, with “merchandise licensing and publishing” also seeing an increase as a direct result of Star Wars.

Disney CEO Robert Iger called the success of Star Wars “phenomenal.”

“We’re very pleased with our results,” Iger said, adding the quarter helped “continue to validate” Disney’s strategy of investing in franchises “to drive long-term growth across the entire company.” In October 2012, the Walt Disney Company bought Lucasfilm from George Lucas for $4 billion.

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