Xbox Live Arcade creator Greg Canessa strongly believes Microsoft should bring back XBLA for Xbox One.
In the latest episode of IGN Unfiltered debuting tomorrow, Canessa discussed the value of XBLA and why it should make a return. “First of all, bring back the brand,” he said. “I think that is probably the most financially, commercially successful brand—at least in the last ten years of consoles—that has been decommissioned,” he added, calling it “a multi-hundred-million-dollar brand with tons of equity amongst 50 million gamers.”
Canessa went on to express his bewilderment in why there isn’t a dedicated XBLA destination in the Xbox One dashboard, saying it would be “easily fixable.” He also spoke to the value of curation, offering a demo with every game, and having a specific destination where it would be easy to discover and spotlight new games, urging Microsoft to bring back Summer of Arcade and XBLA Wednesdays.