Hearthstone and community: Inside Blizzard’s radical new approach to working with players

It’s a Tuesday morning in September 2015, and the sun is beating down on Blizzard’s Orange County, California, campus, as it usually does. Inside one of the heavily air-conditioned buildings, there’s a conference room filled with a dozen of the most popular Hearthstone streamers — and thus some of the most popular streamers on Twitch in general.

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