Sony Exec Says PlayStation VR Has Mass Market Appeal

PlayStation executive vice president Masayasu Ito said PlayStation VR’s biggest advantage over competing platforms like Rift is Sony’s headset “works with PS4.”

In an interview with Polygon, Ito said the competing Oculus Rift might have better VR than PlayStation’s own headset, but Rift is for a different audience.

“This is not for the person who uses a high-end PC. It’s for the mass market,” Ito said. He also pointed out the mass-market appeal of PlayStation VR means it’s more for “everyday use.”

A device designed for everyday use, Ito said, “has to be easy to use and it has to be affordable.” With the Rift priced at $600, and the HTC Vive coming in at $800, affordability is in the eye of the beholder. Sony said in the past it plans to price PlayStation VR “as a new gaming platform.”

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