Sony, Oculus and HTC should all settle in for the long haul – having the first launch or selling cheapest at Christmas won’t be enough to win the war
Sometimes it seems like thebattle to be the must-have Christmas gift starts earlier every year. On Tuesday, 2016’s battle began in earnest, with the announcement of Sony’s virtual reality headset, the PlayStation VR.
The headset, which will cost £350 on its launch in October, is the third such device to be revealed in last few months. It will launch to stiff competition from Facebook-owned VR firm Oculus and Taiwanese hardware firm HTC, each of which are bringing their own versions to the market in the coming weeks.