Coming soon to a screen strapped to your face: virtual reality is back

Sony, Oculus and HTC should all settle in for the long haul – having the first launch or selling cheapest at Christmas won’t be enough to win the war

Sometimes it seems like thebattle to be the must-have Christmas gift starts earlier every year. On Tuesday, 2016’s battle began in earnest, with the announcement of Sony’s virtual reality headset, the PlayStation VR.

The headset, which will cost £350 on its launch in October, is the third such device to be revealed in last few months. It will launch to stiff competition from Facebook-owned VR firm Oculus and Taiwanese hardware firm HTC, each of which are bringing their own versions to the market in the coming weeks.

Related: Sony announces October release for PlayStation virtual reality headset

Related: SXSW panel explores virtual reality porn: ‘more eye contact and dirty talk’

Related: The future of wearable tech – Tech weekly podcast

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