In 2009, critic Anita Sarkeesian started Feminist Frequency with one goal: to make criticism—particularly from a feminist perspective—an easier subject for anyone to grasp.
She recalls being in graduate school and finding feminist theory alienating and not as accessible as she felt it should be. Driven by her passion for the subject and desire to bring feminism to a wider audience, Sarkeesian began using a feminist lens to evaluate subjects dear to her: video games, entertainment, and pop culture.
“Being a fan was a very nice fit for me,” Sarkeesian told IGN in a Skype interview. “I’m going to take these things that I love critically and talk about them to engage a wider audience.”