Ex-Google division Niantic Labs have teamed up with the Pokémon Company for an augmented-reality take on the gaming franchise. Can it really take on Candy Crush in the mobile games market?
The first Pokémon game for smartphones is coming this year, two decades after the RPG first came to the Game Boy. And its new incarnation all came about because of an April Fools’ Day joke.
Called Pokémon Go, the game is an unprecedented co-production between the Pokémon Company, and a former Google division called Niantic Labs. The first seed of it was sown in April 2014, when Google teamed up with the Pokémon Company to hide Pokémon throughout Google Maps.