Sony Boss: No Man’s Sky Didn’t Have ‘A Great PR Strategy’

President of Sony Worldwide Studios Shuhei Yoshida has said that while he enjoyed No Man’s Sky, he understands why many players felt let down by the game, and puts that down Hello Games’ PR strategy.

“I understand some of the criticisms especially

Sean Murray is getting,” he said to Eurogamer, “because he sounded like he was promising more features in the game from day one.

“It wasn’t a great PR strategy, because he didn’t have a PR person helping him, and in the end he is an indie developer.”

Famously, Murray had mentioned features like multiplayer before the game’s launch, but they appeared not to make it into the initial release of the game, leading some to request refunds after the game didn’t meet their expectations.

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