Microsoft is going big to promote Gears of War 4. The title’s gameplay launch trailer, which you can watch in the video above, will air during Monday Night Football tonight on ESPN.
The company did not say at what point in the broadcast the video will run, but Monday Night Football starts at 5:30 PM PT / 8:30 PM ET. It’s a matchup between the Philadelphia Eagles and Chicago Bears.
According to AdAge, ESPN charged more than $420,000 for Monday Night Football ads last season, though it’s unclear what the rate might be this year. It’s probably not cheap.
This isn’t the first time Microsoft has run a Gears of War 4 commercial on prime time TV. Earlier this year, the company also aired an awesome trailer for the game during Fear the Walking Dead featuring Disturbed’s eerie version of “The Sound of Silence.”
The Gears of War 4 launch trailer features Lissie’s cover of Metallica’s “Nothing Else Matters.”
In other news about Gears of War 4, developer The Coalition has confirmed the PC edition will feature campaign split-screen co-op. Additionally, you can read GameSpot’s preview of Gears of War 4’s campaign through this feature, “Gears of War 4’s Campaign Mixes Guns and Gore With Storytelling and Atmosphere.”