Logging Off: Blizzard Dropping The Battle.net Name

After twenty years, Blizzard plan to step away from the name Battle.net for their online platform and services. The Diablords and Warcrafteers today announced that they’ll be “transitioning away” from the name Battle.net, which they’ve been using since the first Diablo way back in 1996. No, Blizzard now want to name elements boring things like Blizzard Streaming and Blizzard Voice. Ah, the end of an era. Another icon falls.

Look, let’s be honest: names which are also domain names had become daggy by ooh we’ll generously say 1999. But don’t you see, Blizzard? A ’90s revival is going on – for the first time in yonks, the name Battle.net currently sounds cool.

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