What if cigarettes had microtransactions?

There are few things more financially nefarious than tobacco products. The slow but steady drip-feed of seemingly small purchases can wreak havoc on one’s bank account — and before they know it, a cigarette smoker could spend hundreds of dollars over just a few short months without even realizing it.

Remind you of anything?

In this CoolGames Inc animation created by our own Clayton Ashley, we set out to design a game that marries the addictive nature of smoking with the freemium trappings of mobile games to create a monstrosity that we fully expect to be our most lucrative title yet.

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