ESRB introducing ‘In-Game Purchases’ label for ratings

The Entertainment Software Rating Board (ESRB), the North American industry body which assigns games age ratings, will expand its labelling on physical boxed games to include warnings of “In-Game Purchases”. This will cover everything that can be bought digitally for real money, from season passes and skins to microtransaction currencies and random loot boxes. They’re only a decade late to noticing all this, then.

Some industry commentators are disappointed that the ESRB don’t take a tougher stance against loot boxes, specifically pointing them out, but it’s no surprise. The ESRB exist to protect big publishers, and recently responded to a US senator’s concerns about loot boxes by calling them “a fun way to acquire virtual items.” (more…)

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