It’s been 14 years since The Incredibles introduced us to the best superhero family we’ve ever seen on the big screen (sorry, Fantastic Four), and considering how popular the Pixar comedy is, you may be wondering why it took so long to get the sequel, Incredibles 2, into production.
For writer-director Brad Bird, it all came down to story.
“The thing is, many sequels are cash grabs,” Bird told reporters during a recent press event to promote Incredibles 2. “There’s a saying in the business that I can’t stand, where they go, ‘if you don’t make another one, you’re leaving money on the table.’ It’s like, money on the table is not what makes me get up in the morning; making something that people are gonna enjoy a hundred years from now, that’s what gets me up. So if it were a cash grab, we would not have taken fourteen years – it makes no financial sense to wait this long – it’s purely