When I went exploring in Occupy White Walls last month, I stumbled into something special. OWW is an upcoming MMO (see what they did there?) where every player can create their own architecturally ambitious gallery, fill it with art of their choosing, and open it up to other players. Every mug who walks into your gallery earns you money, which you can use to make it bigger and better. It’s currently in free public alpha.
I had a few questions for developers StikiPixels about balancing money with creative freedom, whether OWW might become something that real world artists can use to support themselves, and how their fancy AI manages to suss out people’s artistic tastes. So CEO Yarden Yaroshevski collaborated with his team to give me some answers.