20 Million Amazon Prime Members Don’t Know About Video Content

A recent survey from Morgan Stanley revealed that 1 out of every 5 Amazon Prime subscribers don’t know that they can view movies and television series on the service.

That means there’s a significant amount of people not watching Amazon’s original programming, especially since the company now has 100 million members: Based on Morgan Stanley’s analysis, around 20 million potential viewers are missing out on high-production shows like The Man in the High Castle, and critically-acclaimed comedies like The Marvelous Mrs. Maisel.

According to a report from Business Insider, Morgan Stanley says the problem stems from a simple “lack of awareness” about what’s included in Prime, with most individuals signing up for free 2-day shipping and other shopping benefits.

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