The recently released Call of Duty: Black Ops 4 has topped a survey of 2018’s most anticipated games for this holiday season.
The UBS survey reported on by Business Insider (via Statista) is based on the responses of 5,000+ consumers aged 18-44 in the US, UK, Germany, Japan and China. The survey’s results show a highly promising holiday season for the gaming industry.
Of those surveyed, 6% of respondents said they had already purchased or preordered Black Ops 4, with 34% saying they were likely to buy the game. Assassin’s Creed Odyssey reached second, with 4% purchased or preordered and 33% likely to buy, and Red Dead Redemption 2 snagging third with 5% preordered and 31% likely to buy.