AMC Stubs A-List Is Raising Prices, But This Isn’t A MoviePass Situation Yet

What a wild year it has been for movie theater subscription services. The meteoric rise of MoviePass is perhaps matched only by the sudden fall of the service, as other options came to market–including Sinemia and AMC Stubs A-List, each of which managed to offer perks MoviePass couldn’t. Make sure to take a look at our review of all three services.

With the year coming to a close, though, there’s another change happening. AMC is raising the prices on their A-List service, at least in some states. According to The Hollywood Reporter, AMC Theaters is raising the subscription price for Stubs A-List beginning in January 2019 in 15 states and one district–the ones where the service is most popular thus far.

With that higher price, users will still be allowed three tickets each week, including 3D and IMAX format screenings. For California, Connecticut, Massachusetts, New Jersey, and New York, the service will rise from $19.95 each month to $23.95. Meanwhile, Colorado, Delaware, Florida, Georgia, Illinois, Maryland, Minnesota, Pennsylvania, Virginia, Washington, and the District of Columbia will see their price rise to $21.95.

As AMC CEO-president Adam Aron explained to THR, the increase will help keep the program profitable. “Our decision to keep the AMC Stubs A-List monthly price unchanged in 35 states, along with only a modest price adjustment in some key markets going in place in early 2019 will keep us in that sweet spot of successfully balancing profits and popularity,” he said.

It’s not too late to lock in the $19.95 price, though, at least for a year. Aron revealed that new subscribers who sign up before the end of 2018 will not see their rates rise for a full 12 months after enrollment.

As for the future of AMC Stubs A-List, this likely isn’t a sign that the service is struggling. When MoviePass changed its terms, it tended to do so at the last minute, leaving many confused about what, exactly, they got for their money. Stubs isn’t changing any of the terms of its subscription, other than the price in selected states.

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