This week, Fortnite developer Epic Games announced and then launched a digital storefront housed in the Epic Games Launcher. Apparently that’s the trendy thing to do nowadays since Discord launched its own back in October, but the Epic Games Store feels like the first real threat to Steam’s dominance as the go-to place to buy PC games.
I’m not saying that Steam is certainly doomed, and even if Epic does manage to push it off the top spot it will likely take years. But this new store is in a unique position to do so. Thanks to Fortnite, there are millions of players out there with the store already installed, and Epic doesn’t have to convince or force a player base into using its store in the same way other developer-made launchers like Origin and Uplay did.