While Bird Box is hardly Netflix’s first big tentpole exclusive horror movie, it more than others seems to have struck a major chord with viewers. The streaming giant reported that Bird Box had the most successful first week of any Netflix film, with over 45 million accounts tuning in. And one need only spend a few minutes browsing Twitter at the moment to see that people have gone a little bit crazy for Bird Box.
So what is it about this horror flick that’s making people so obsessed? Why, in a year full of great horror films like Hereditary and A Quiet Place, is Bird Box the toast of social media? Here’s why we think the Internet is freaking out over Bird Box.